Pinterest Predicts is live!
See what's in store for 2024 in our Trend Forecast report.

Re: Pin Creation Announcement and FAQ

ArtsyCraftery
Loves to help
1 0 1794

Hi PBC,

We recently announced changes to our Pin creation tool in an effort to build a more inspired and seamless approach to creation on Pinterest. We’re evolving our platform and making meaningful changes based on feedback from our Pinterest community. Our goal is to make it easier than ever to create inspiring content! These changes include links on all Pins, comprehensive video metrics, post-publish editing tools and more. For more information make sure to check out our Newsroom post and Help Center article.

The purpose of this article is to provide answers to your questions around these recent changes. 

We hope these answers were helpful. Please rate the article if it helped you or leave a comment if you have any questions! 

FAQs

 

Q:  What happened to Idea Pins?

  • Idea Pins are now Pins: we’re bringing the best of our new formats to all Pins. All the expressive features creators have come to love (like music, product tagging, stickers) and the features previously available to Pins (such as links, scheduling, post-publish editing, and different aspect ratios) are now available to all Pinners for video and image content. 

Q: If Idea Pins can no longer be created, what will happen to my formerly created Pins with pages?

  • Formerly created Pins with pages will be preserved and will be distributed as videos. There are currently no planned changes to the formatting of previously created paged Pins. 

Q: Can I edit my previously created Idea Pins to add links? 

  • Yes, you can edit your previously published Idea Pins to add links. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments. 

Q: Can I edit links on my Pins to change the destination URL?

  • Yes, you can edit links on your previously published Pins. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments.

Q: What features can I use when creating a Pin? 

  • Prior to creation
    • Upload your own assets (image(s), video(s), or both) 
    • Record via camera 
    • Save from URL 
  • During creation 
    • Stickers 
    • Text 
    • Music
    • Draw
    • Filters
    • Trim video
    • Add expressive features:
    • Tag products (US/UK)
    • Save, edit or delete draft
    • Change Pin image size (aspect ratio)
  • On finishing touches: 
    • Add title 
    • Add details & description
    • Add link
    • Add paid partnership tag
    • Add topic tags 
    • Schedule publish date 
    • Disable comments
    • Enable / disable shopping recommendations
  • After publish: edit title, link, description, comments and board saved 

Q: Can I still make Pins through the browser extension?

  • Yes, all users are still eligible to create Pins through our browser extension.

Q: Do I have to add stickers, links, music or other features to my content in order to publish a Pin? 

  • No, you are not required to add these features to your Pin in order to publish, but they are available to use for all format types if you so choose.

Q: Where is the Pin creation tool available? 

  • The Pin creation tool is available to all users globally. Markets include: US CA UK DE FR IT ES AT CH NL BE CY CZ DK FI GR HU IE LU MT NO PL PT RO SE SK AU NZ JP IN ID SG KR BR MX AR CO CL PE.

Q: How do I create an image Pin?

  • Once you are in the creation tool, you can create an image Pin one of two ways: 
    • Save directly from URL by selecting the globe icon on the bottom left from asset picker. Input the URL and select an image to create a Pin.
    • Select a single image from asset picker and proceed to the Pin creation flow (please note, if you plan to add music or gif stickers to your Pin, this will convert your Pin into a video)
    • Take a photo with your camera 

Q: How do I create a video Pin?

  • Once you are in the creation tool, you can create a video Pin one of two ways: 
    • On desktop, select a video to upload from asset picker
    • On iOS and Android, select a video, multiple images, multiple images and videos, or multiple videos from your camera roll and proceed to the Pin creation flow (please note: adding expressive features will not change the format of the Pin, it will remain a video Pin) 
    • On iOS and Android camera (mobile)

Q: Why can’t I create pages anymore? 

  • We have evolved our creation formats to images and videos. Adding multiple assets, images or videos, on Android and iOS will now render as a video Pin.
  • We are deprecating pages to ensure the simplest yet most rewarding experience for our users. image and video are our most popular Pin types and see reliable success and engagement on our platform. This shift enables creators to create their best content.

Q: Why is my multi-image content turning into a video? 

  • When you upload multiple assets in the creation tool on iOS and Android, those assets will stitch together and the resulting format will be a video. This includes multiple images, videos, or both together. 

Q: What is the maximum length for a video Pin?

  • Maximum length for a video pin is five minutes. Please see here for information on our best practices for video and more. 

Q: How do I access Pin Stats? 

  • All account types can view Pin Stats in a closeup view on your published pins. For all business accounts, Pin Stats can be viewed through closeup view on published pins as well as through the creator hub on profile. Navigate to your profile, select the red icon that notes creator hub and select the analytics tab. Please note that Pinner accounts will only see lite versions of metrics that include likes, comments, reactions and boards saved to.

Q: What will happen to my previous Pin drafts?

  • All drafts expire 30 days after creation. This means that you have up to 30 days to post your Pin drafts before they will no longer be accessible. 

Q: With these changes, are RSS feed and CVS Pin creation still available? 

  • Yes, Pins can still be uploaded from RSS feeds and CSV through settings
84 Comments
PinterestJoan
Community Manager
Community Manager

Hi @LVSPinterestManagement! Not yet but we're working to bring these changes to more accounts in the coming months.

LVSPinterestManagement
Just visiting

Thank you @PinterestJoan 😀

jannatzubairahmani29

Yah pinterest is growing first I hope pinterest app will  no 1 app in India 

sustainablefashionofficial

Thank you @PinterestJoan 

hnbullock
Just visiting

@PinterestJoan For those of us who have issues with our eyesight, working on a large desktop monitor is preferable to creating on a mobile phone. The eye strain I experience working on a phone for an extended period of time often results in headaches. I encourage Pinterest to reconsider the decision about this. I am certain I'm not the only one who struggles with this. Thanks so much!

ArtsyCraftery
Loves to help

@hnbullockI agree, though I don't have eyesight problems that interfere with me using a phone screen. However, I am a designer and we use desktops exclusively. It's frustrating when any site forces members to use a phone app to participate. I remember when to post to Instagram their phone app had to be used, though you could use their website to comment. I was glad when they changed it a few years ago to where users can now create posts via computer.

When Pinterest started promoting Idea Pins, I think they wanted members to get into a TikTok frame of mind. It seems that they want users to embrace creating short-form videos. These are done easily and quickly via phone. The Idea Pins that have caught my attention are those showing physical products. With design, it's not as inspiring to create short-form videos. 

hnbullock
Just visiting

@ArtsyCrafteryThanks for your response to my post. I am new to this community and your reply makes me feel welcome! I have just started managing Pinterest accounts for a few clients and work exclusively on my desktop for that. So much easier to see and this helps me as I work on strategy. I'm a visual thinker and a big screen nurtures this. And yes, I feel the same way about idea pins. 

ArtsyCraftery
Loves to help

@hnbullockHow exciting that you have clients for Pinterest marketing! The closest that I've come to that is when I was selling svcs at Fiverr. They included pinning to Pinterest. Now, it's all I can do to keep up with my own stuff! 😄 Wishing you the best with your clients.

hnbullock
Just visiting

@ArtsyCraftery Thank you so much! Pinterest works well for me as it engages both sides of my brain. Still new in this space but excited to learn and develop my skills.

PinterestJoan
Community Manager
Community Manager

Hi @hnbullock @ArtsyCraftery, thanks for sharing your feedback. We’ve made updates to both the mobile & desktop flow, and the new Pin format is available on desktop as well. We'd like to know which exact features you have feedback on - is it the editing features or perhaps something else? I’m happy to share this back with the team to further improve the overall experience! 

ArtsyCraftery
Loves to help

@PinterestJoanThe only thing that I noticed when I went recently to create an Idea Pin (on desktop) is that I can no longer add pages to my pin. It's not a game-changer because I simply upload video clips. What is the new Pin format is available on desktop as well?

PinterestJoan
Community Manager
Community Manager

Hi @ArtsyCrafterythank you for sharing your feedback, we appreciate it! I've shared this feedback internally with our team - we'll be sure to keep this in mind as we continue to build out new features and improve the current ones. Also, the new Pin format is referring to the changes to our Pin creation tool mentioned in this article. Thank you again for sharing your thoughts, let me know if you have any additional questions!

ArtsyCraftery
Loves to help

@PinterestJoan  You said:

the new Pin format is available on desktop as well.

---------------------------------------------

I'm confused. I'm on desktop. I went, just now, to create a test Idea Pin so that I can be sure of what I am sharing in this comment. I uploaded a video clip. I did not see where I could add stickers, music, draw, filters, trim video, add expressive features. 

The only formatting that I can do is

  • add text,
  • pause/replace video (maybe my clip was too short for trim video to be enabled if it is available on desktop) and
  • change orientation/size/background color of the canvas.

Maybe I'm just not understanding what the new Pin format that is available on desktop as well is. Maybe a new pin format is available on desktop, as well, but not the classic or new Pin features?

PinterestJoan
Community Manager
Community Manager

@ArtsyCraftery sorry for the confusion! This update isn't available for everyone yet but keep an eye out, we're working to bring them to more accounts soon. You should be able to see the new creation tool flow on desktop and mobile once it's rolled out to everyone.

ArtsyCraftery
Loves to help

Oh, ok @PinterestJoan . That's understandable. Thanks!

plantsofk93
New member

It seems that with this update I am no longer able to duplicate my pins during the creation stage for bulk creation. Was this feature taken away or has it been moved somewhere else?

hnbullock
Just visiting

@PinterestJoan -  thanks so much for giving us access to the new Creation Tool on Desktop as well as on Mobile!

mulberrycolors
Pinterest Pioneer
Pinterest Pioneer

Duplicating was taken away months ago. It was very useful since you didn't have to keep uploading a video, and it also added your duplicate from were you edited the first clip. I send an email when I noticed it, unfortunately, it is not coming back. 

imsamkhan0300
Just visiting

Thank you @PinterestJoan 

patricfranks1975
Posts regularly

I just created a dropbox account and went thru the process of uploading my  video from my dropbox app on my android phone. The video I was able to download to my pinterest android phone app, however it has been trying publish for 5 hours today.  So I am not sure if its a glitch in the pinterest app. I need some reccomendations of of to get my video pin to publish.

mulberrycolors
Pinterest Pioneer
Pinterest Pioneer

Hi, @patricfranks1975 it shouldn’t take that long. Stop and start again. Also don’t upload if it’s longer than 15 minutes. ( video lengths 4 second up to 15 minutes) I definitely stop, and start uploading again. Have a good day.

patricfranks1975
Posts regularly

Heilo Mulberrycolors thanks for your response. . The video has posted. The length of the video is 1 min:50sec. It finally published this morning. So I assume if the video is longer then 4 seconds or 15 minutes it will take a day to post?

mulberrycolors
Pinterest Pioneer
Pinterest Pioneer

Hi, @patricfranks1975  I use my iPhone to upload videos ( up to 15 minutes long) and usually edit them in 1 minute segments so I can edit more & add  text. It takes only seconds to upload each video. I think a day to upload a 1 minute Video is very long even from Dropbox. 

Jzemnz1zone
Just visiting

Terima kasih atas penerangan yang amat berguna sekali.

faizanch1947
Just visiting

I'm holding off on scheduling ahead because I'm eager to use the new pin feature allowing tags on image pins. I believe tagged pins will perform better, so I'll wait to access the new pin tool.

Excited for the update you mentioned! Can't wait to try it out. Please don't leave me hanging! 😂