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Re: Pin Creation Announcement and FAQ

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We recently announced changes to our Pin creation tool in an effort to build a more inspired and seamless approach to creation on Pinterest. We’re evolving our platform and making meaningful changes based on feedback from our Pinterest community. Our goal is to make it easier than ever to create inspiring content! These changes include links on all Pins, comprehensive video metrics, post-publish editing tools and more. For more information make sure to check out our Newsroom post and Help Center article.

The purpose of this article is to provide answers to your questions around these recent changes. 

We hope these answers were helpful. Please rate the article if it helped you or leave a comment if you have any questions! 



Q:  What happened to Idea Pins?

  • Idea Pins are now Pins: we’re bringing the best of our new formats to all Pins. All the expressive features creators have come to love (like music, product tagging, stickers) and the features previously available to Pins (such as links, scheduling, post-publish editing, and different aspect ratios) are now available to all Pinners for video and image content. 

Q: If Idea Pins can no longer be created, what will happen to my formerly created Pins with pages?

  • Formerly created Pins with pages will be preserved and will be distributed as videos. There are currently no planned changes to the formatting of previously created paged Pins. 

Q: Can I edit my previously created Idea Pins to add links? 

  • Yes, you can edit your previously published Idea Pins to add links. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments. 

Q: Can I edit links on my Pins to change the destination URL?

  • Yes, you can edit links on your previously published Pins. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments.

Q: What features can I use when creating a Pin? 

  • Prior to creation
    • Upload your own assets (image(s), video(s), or both) 
    • Record via camera 
    • Save from URL 
  • During creation 
    • Stickers 
    • Text 
    • Music
    • Draw
    • Filters
    • Trim video
    • Add expressive features:
    • Tag products (US/UK)
    • Save, edit or delete draft
    • Change Pin image size (aspect ratio)
  • On finishing touches: 
    • Add title 
    • Add details & description
    • Add link
    • Add paid partnership tag
    • Add topic tags 
    • Schedule publish date 
    • Disable comments
    • Enable / disable shopping recommendations
  • After publish: edit title, link, description, comments and board saved 

Q: Can I still make Pins through the browser extension?

  • Yes, all users are still eligible to create Pins through our browser extension.

Q: Do I have to add stickers, links, music or other features to my content in order to publish a Pin? 

  • No, you are not required to add these features to your Pin in order to publish, but they are available to use for all format types if you so choose.

Q: Where is the Pin creation tool available? 

  • The Pin creation tool is available to all users globally. Markets include: US CA UK DE FR IT ES AT CH NL BE CY CZ DK FI GR HU IE LU MT NO PL PT RO SE SK AU NZ JP IN ID SG KR BR MX AR CO CL PE.

Q: How do I create an image Pin?

  • Once you are in the creation tool, you can create an image Pin one of two ways: 
    • Save directly from URL by selecting the globe icon on the bottom left from asset picker. Input the URL and select an image to create a Pin.
    • Select a single image from asset picker and proceed to the Pin creation flow (please note, if you plan to add music or gif stickers to your Pin, this will convert your Pin into a video)
    • Take a photo with your camera 

Q: How do I create a video Pin?

  • Once you are in the creation tool, you can create a video Pin one of two ways: 
    • On desktop, select a video to upload from asset picker
    • On iOS and Android, select a video, multiple images, multiple images and videos, or multiple videos from your camera roll and proceed to the Pin creation flow (please note: adding expressive features will not change the format of the Pin, it will remain a video Pin) 
    • On iOS and Android camera (mobile)

Q: Why can’t I create pages anymore? 

  • We have evolved our creation formats to images and videos. Adding multiple assets, images or videos, on Android and iOS will now render as a video Pin.
  • We are deprecating pages to ensure the simplest yet most rewarding experience for our users. image and video are our most popular Pin types and see reliable success and engagement on our platform. This shift enables creators to create their best content.

Q: Why is my multi-image content turning into a video? 

  • When you upload multiple assets in the creation tool on iOS and Android, those assets will stitch together and the resulting format will be a video. This includes multiple images, videos, or both together. 

Q: What is the maximum length for a video Pin?

  • Maximum length for a video pin is five minutes. Please see here for information on our best practices for video and more. 

Q: How do I access Pin Stats? 

  • All account types can view Pin Stats in a closeup view on your published pins. For all business accounts, Pin Stats can be viewed through closeup view on published pins as well as through the creator hub on profile. Navigate to your profile, select the red icon that notes creator hub and select the analytics tab. Please note that Pinner accounts will only see lite versions of metrics that include likes, comments, reactions and boards saved to.

Q: What will happen to my previous Pin drafts?

  • All drafts expire 30 days after creation. This means that you have up to 30 days to post your Pin drafts before they will no longer be accessible. 

Q: With these changes, are RSS feed and CVS Pin creation still available? 

  • Yes, Pins can still be uploaded from RSS feeds and CSV through settings
Pinterest Pioneer
Pinterest Pioneer

I am always open to upgrades & change, but the new set up for creating pins/idea pins I think is much more time consuming. adding clips, voiceovers & most important not being able to duplicate a clip, resizing has made it a little confusing & much more time consuming.

New member

It is very helpful for us. I have just created a new pinterest account so it will be useful for me. 


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Thank you Pinterest 

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@PinterestJoan. Thank you for these informed update.

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Valuable information! Thanks very much 🦋

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Hi guys I’m new here! 

New member

Thanks for updates!

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Muito bom 🙌

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Thank you for updates!

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Thank you so much!! 

All so helpful! As an avid user of instagram only for my small business for many years it's so nice to discover than Pinterest can help drive the same growth and it feels more like a family when doing so! Appreciate this! Lots of love, Sophie


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Thank you! 

Pinterest Pioneer
Pinterest Pioneer

Always great information --- thank you so much!!

Just visiting

This information does not reflect reality. There's nothing on finishing touches that allows for paid partnership tagging. 

This information is also in direct contradiction with this help article:

Would appreciate help docs that actually reflect reality and give exact directions for accessing and using features. 

When I contacted support, the answer I got was to create a screencast to show what I'm seeing. I already used WORDS to explain, so the request to make a screencast really feels like a delay tactic. Also I pointed out the discrepancy between the article and the help doc that was NEVER ADDRESSED.

Loves to help

@ihomeschoolnetI have not looked that deeply into it but thank you for bringing this all to light. It's important that we feel that Pinterest is truly listening to us and accurately addressing our issues. Some Pinterest Pioneers answer and try to help sometimes but some issues need Pinterest higher-ups attention. What we express that they might not want to hear is important and can be valuable to the company. To use delay tactics or to NEVER ADDRESS concerns is very discouraging and also insulting.

Pinterest Pioneer
Pinterest Pioneer

@ihomeschoolnet @ArtsyCraftery   Hi there, I wanted to tag @PinterestJoan to ensure that you are heard by Pinterest and can address your concerns/comments.  I know that Pinterest values all input and that's why they have the PBC. I'm confident that Joan will address this. xoxo


Community Manager
Community Manager

Thanks for the tag, @jenvazquezmedia!

Hi @ihomeschoolnet @ArtsyCraftery, thank you for bringing this to our attention. I have gone ahead and escalated this to the team internally. I will follow up once we hear back. In the meantime, let us know if you have any additional questions. Thank you for your patience at this time.

Community Manager
Community Manager

Hi @ihomeschoolnet @ArtsyCraftery, thanks so much for your patience! Our team reported that this feature is still available for business accounts on mobile - you’ll need to click "advanced settings" but if you aren't seeing this option, are you able to share a screenshot of what you see on your end so our team can look into this further? Thank you!

Loves to help

Thanks for tagging me, @PinterestJoan. I don't know if the answer addresses all or both questions. That verification will have to come from @ihomeschoolnet.

Hope you're having a great day! 🌞 

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Love this!!!

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when does this take effect? I still have the option to create either an idea pin or pin. Thanks!

Pinterest Pioneer
Pinterest Pioneer

@onlybooksxx  Can you attach a screenshot? Are you using iOS or the Android version.

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I am using a laptop--google Chrome. I dont see an option to attach a screenshot. 

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Thank you for the update

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I love that pins are pins no matter if they are an image or video. So much easier to manage.

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Has the new creation tool been rolled out to everyone?  I am still not seeing it.  Thanks!  🙂