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Pin Creation Announcement and FAQ

PinterestJoan
Community Manager
37 84 18807

Hi PBC,

We recently announced changes to our Pin creation tool in an effort to build a more inspired and seamless approach to creation on Pinterest. We’re evolving our platform and making meaningful changes based on feedback from our Pinterest community. Our goal is to make it easier than ever to create inspiring content! These changes include links on all Pins, comprehensive video metrics, post-publish editing tools and more. For more information make sure to check out our Newsroom post and Help Center article.

The purpose of this article is to provide answers to your questions around these recent changes. 

We hope these answers were helpful. Please rate the article if it helped you or leave a comment if you have any questions! 

FAQs

 

Q:  What happened to Idea Pins?

  • Idea Pins are now Pins: we’re bringing the best of our new formats to all Pins. All the expressive features creators have come to love (like music, product tagging, stickers) and the features previously available to Pins (such as links, scheduling, post-publish editing, and different aspect ratios) are now available to all Pinners for video and image content. 

Q: If Idea Pins can no longer be created, what will happen to my formerly created Pins with pages?

  • Formerly created Pins with pages will be preserved and will be distributed as videos. There are currently no planned changes to the formatting of previously created paged Pins. 

Q: Can I edit my previously created Idea Pins to add links? 

  • Yes, you can edit your previously published Idea Pins to add links. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments. 

Q: Can I edit links on my Pins to change the destination URL?

  • Yes, you can edit links on your previously published Pins. Please note that by editing links on any Pins including Idea Pins, you will lose previous community engagement interactions on your post such as reactions and comments.

Q: What features can I use when creating a Pin? 

  • Prior to creation
    • Upload your own assets (image(s), video(s), or both) 
    • Record via camera 
    • Save from URL 
  • During creation 
    • Stickers 
    • Text 
    • Music
    • Draw
    • Filters
    • Trim video
    • Add expressive features:
    • Tag products (US/UK)
    • Save, edit or delete draft
    • Change Pin image size (aspect ratio)
  • On finishing touches: 
    • Add title 
    • Add details & description
    • Add link
    • Add paid partnership tag
    • Add topic tags 
    • Schedule publish date 
    • Disable comments
    • Enable / disable shopping recommendations
  • After publish: edit title, link, description, comments and board saved 

Q: Can I still make Pins through the browser extension?

  • Yes, all users are still eligible to create Pins through our browser extension.

Q: Do I have to add stickers, links, music or other features to my content in order to publish a Pin? 

  • No, you are not required to add these features to your Pin in order to publish, but they are available to use for all format types if you so choose.

Q: Where is the Pin creation tool available? 

  • The Pin creation tool is available to all users globally. Markets include: US CA UK DE FR IT ES AT CH NL BE CY CZ DK FI GR HU IE LU MT NO PL PT RO SE SK AU NZ JP IN ID SG KR BR MX AR CO CL PE.

Q: How do I create an image Pin?

  • Once you are in the creation tool, you can create an image Pin one of two ways: 
    • Save directly from URL by selecting the globe icon on the bottom left from asset picker. Input the URL and select an image to create a Pin.
    • Select a single image from asset picker and proceed to the Pin creation flow (please note, if you plan to add music or gif stickers to your Pin, this will convert your Pin into a video)
    • Take a photo with your camera 

Q: How do I create a video Pin?

  • Once you are in the creation tool, you can create a video Pin one of two ways: 
    • On desktop, select a video to upload from asset picker
    • On iOS and Android, select a video, multiple images, multiple images and videos, or multiple videos from your camera roll and proceed to the Pin creation flow (please note: adding expressive features will not change the format of the Pin, it will remain a video Pin) 
    • On iOS and Android camera (mobile)

Q: Why can’t I create pages anymore? 

  • We have evolved our creation formats to images and videos. Adding multiple assets, images or videos, on Android and iOS will now render as a video Pin.
  • We are deprecating pages to ensure the simplest yet most rewarding experience for our users. image and video are our most popular Pin types and see reliable success and engagement on our platform. This shift enables creators to create their best content.

Q: Why is my multi-image content turning into a video? 

  • When you upload multiple assets in the creation tool on iOS and Android, those assets will stitch together and the resulting format will be a video. This includes multiple images, videos, or both together. 

Q: What is the maximum length for a video Pin?

  • Maximum length for a video pin is five minutes. Please see here for information on our best practices for video and more. 

Q: How do I access Pin Stats? 

  • All account types can view Pin Stats in a closeup view on your published pins. For all business accounts, Pin Stats can be viewed through closeup view on published pins as well as through the creator hub on profile. Navigate to your profile, select the red icon that notes creator hub and select the analytics tab. Please note that Pinner accounts will only see lite versions of metrics that include likes, comments, reactions and boards saved to.

Q: What will happen to my previous Pin drafts?

  • All drafts expire 30 days after creation. This means that you have up to 30 days to post your Pin drafts before they will no longer be accessible. 

Q: With these changes, are RSS feed and CVS Pin creation still available? 

  • Yes, Pins can still be uploaded from RSS feeds and CSV through settings
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