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How many followers is needed to profit on Pinterest?

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I wanted to know what is the amount of followers needed to start bringing in $ through Pinterest partnerships. Any information will be greatly appreciated. 

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Hi @CeciliaDavina and welcome to the Community! 😊

The paid partnership tool is a feature that lets you tag a brand you have a sponsorship or branded content relationship with. Note that you don't need to have a specific amount of followers in order to use it. 

The paid partnership tool is a way to disclose any paid branded relationships directly in your Idea Pins! Before using this tool, make sure that the brand you are tagging is on Pinterest. These partnerships should be already established by the creator and brand outside of the platform. 

Check out our Help Center article and this Tuesday Tips post in our community for more information on how to use the Paid Partnership tool. 

Let me know if you have any other questions!

Did my response answer your question? Be sure to select "Accept as Solution" to help other community members on the PBC.

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Pinterest Pioneer
Pinterest Pioneer

Hi @CeciliaDavina

The good news is that the number of followers you have is only one of the metrics that brands consider when looking for creators to create on their behalf.

So in that sense, a Creator with a smaller following could still be considered - but it depends entirely on the brand... what they are seeking, that goals they have for the campaigns they are casting for, etc. 

A few more resources to help you learn more about Pinterest Brand Partnerships: 

Check out the Brand Partnerships Workshop replay. (It’s a recording of the live workshop from June 2022!): 

 I recently wrote this reference post about How to Secure Paid Pinterest Brand Partnerships: 


I hope these resources help kickstart your research on the subject! 

Jana O. | Pinterest Marketing Educator
Blogging at
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