Happy Friday PBC! Pinners are eager to experience the great outdoors again. This week, we’ve rounded up searches about emerging from quarantine. Pinners are eager to get outdoors, whether that means donning short shorts and dusting off their roller skates (35% increase in "boardwalk aesthetic") or sleeping near concert-goers under the stars (185% increase in "festival camping setup").
From sprucing up the yard (175% increase in "trees to plant near house") to reducing their impact on the planet (155% increase in "environmentally friendly living"), people on Pinterest are branching out from the usual Earth Day and Arbor Day celebrations this month.
Pinterest-driven conversions are up in various categories including retail (185% increase in checkouts for tent footprints, 65% increase in checkouts for beach towels, 45% increase in checkouts for trees,).