Happy Friday! After a year of entertaining ourselves, we’re all ready to entertain others 😮 . This week, we’ve rounded up searches for preparing the home for guests. If hosting was a sport, Pinners would be professional players. From remodeling the kitchen (18x increase in "redo kitchen") to building a new bar cabinet (2.5x increase in "built in bar cabinet"), Pinners are customizing their homes to be entertainment ready. The sun is coming out and Pinners are ready to light up their homes by optimizing their natural light sources (55x increase in "window shades ideas living room") and creating sunny vibes inside (54x increase in "living room light fixtures").
Pinterest-driven conversions are up in various categories including CPG household and tech (115% increase in checkouts for decorative tapestries, 70% increase in "fireplace remodel tile", 30% increase in checkouts for multimedia projectors).