Pinners love to celebrate. Pinners love to love. And Pinners know how to celebrate love better than anybody. This year especially, the whole world could use a month dedicated to sharing the love. This week, we’ve rounded up searches for the month of love. From creative ways to practice self-love (120% increase in "self love affirmations") to date ideas with yourself (55% increase in "self date ideas”), Pinners are holding nothing back when it comes to spreading Valentine’s cheer. With restaurant dining a bit different this year, people on Pinterest are finding ways to keep the art of sweets alive this Valentine’s day (21x increase in "valentines baking ideas"). And, of course, Pinners are excited to get their Galentine’s Day on with fun celebration ideas (43x increase in "galentines party ideas girls night").
Pinterest-driven conversions are up in various categories including gift boxes, skin care masks and wedding favors (120% increase in checkouts for gift boxes and tins, 20% increase in checkouts for skin care masks and peels, 105% increase in checkouts for wedding favors).
Thank you for this! I love reading these and presenting key points relevant to our brand weekly in our content strategy meetings.