Hi PBC! I love sharing these weekly insights and am so happy to be here with you in 2021. ❤️
It’s the season of snow, and Pinners are making the best of the cold weather. This week, we’ve rounded up searches for snow season on Pinterest. People are embracing the cold and taking up new winter activities (110% increase in "winter hiking" and 115% increase in "ice skating outfit with friends"). Pinners are transforming year-round trends into new winter styles (9x increase in "winter grunge" and 55% increase in "winter hippie"). Pinners are making their homes into a cozy warm oasis (4x increase in "winter cozy" and 3x increase in "cozy reading nook").
Pinterest-driven conversions are up in various categories, including home decor, skincare and fashion (60% increase in checkouts for coat & hat racks, 5% increase in checkouts for lotion & moisturizer, 105% increase in checkouts for jumpsuits & rompers).