Happy Valentine's Day, PBC! 💕
Pinners are speaking the language of self-love. This month, romance is about more than just lovers—it’s about loving yourself. In a time of uncertainty, Pinners are certain about one thing: self-love is never a bad idea. This week, we’ve rounded up searches for self-love. From creative ways to spend time alone (155% increase in "self love books”) to manifesting your dream look (4x increase in "dream hair”), Pinners are taking time to reimagine their best self. People on Pinterest are investing in themselves by exploring new hobbies (2.5x increase in "photography tips for beginners”) and planning their financial future (9x increase in "20,000 savings plan”).
Pinterest-driven conversions are up in various categories including beauty, food and tech (35% increase in checkouts for hair care kits, 15% increase in checkouts for saucepans, 100% increase in checkouts for digital cameras).
⏬Download the full PDF report below! ⏬