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What Pinners are searching for this week (w.o 9/17)

PinterestJazmin
Community Manager
Community Manager
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Hi PBC, Happy Friday! Sharing out the latest installment of our weekly Pinner trends. We know many of you find these insights useful and would love to hear more about what stats you found surprising or interesting. Did you search for any of these trends? Let us know in the comments!

On Pinterest, people are ready to head to the pumpkin patch, get crafty, watch football and clink steins. This week, we’ve collected searches around the theme of Oktoberfestivities. Prost!

Top stats

  • 135% increase in "oktoberfest party decorations"
  • 11x increase in "sauerkraut soup"
  • 140% increase in "football tshirt designs"
  • 165% increase in "college tailgate outfit"
  • 165% increase in "pumpkin patch party"
  • 95% increase in "primitive fall"
  • 80% increase in "tiny house community"

Pinterest-driven conversions are up in many categories, including retail (45% increase in checkouts for mulch and 30% increase in checkouts for outdoor grills) in particular.

 

➡️ ➡️ To see the full trends report, go here! ⬅️ ⬅️

 

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