Hi PBC, Happy Friday! Sharing out a fresh batch of trends this week -- we'd love to hear what insights were interesting and relevant for you and your business! Feel free to leave us a comment. 🙂
People are using Pinterest to plan for the return of classroom learning. This includes educators, parents and college age students who are making school supply lists and decorating classrooms and dorms. This week, we’ve rounded up searches around the theme of back to school.
185% increase in "indie backpack"
165% increase in "dorm supplies list"
145% increase in "string lights in classroom"
120% increase in "dorm room desk organization"
115% increase in "back to school bash"
105% increase in "dorm room wall art"
5x increase in "back to school hairstyles"
Pinterest-driven conversions are up in many categories, including retail (30% increase in checkouts for notebooks and notepads) and tech (25% increase in checkouts for laptops).
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