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What Pinners are searching for this week (w.o 8/10)

PinterestJanice
Community Manager
Community Manager
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Hi all! Dropping this week's Pinner insights. 🙂 Do you all still find receiving this info on the Business community useful?

As back-to-school continues to be top of mind, we focused this week on searches by college-aged students and their parents. While many students will be spending at least their next semester at home, both audiences are still looking for ways to commemorate the rite of passage of leaving the nest, even if just in theory.

For students, the focus is on celebrations marking the occasion, even if these moments are happening remotely or on a smaller scale. We’re seeing a 64% increase in “trunk party ideas college”, where friends and family shower college-bound students with useful items. This audience is also leaning into themes for things like dorm setups (“bohemian dorm room +442%), outfits (“western boho outfits” +185%).

Parents are also trying to best prepare for virtual vs in-person scenarios and are searching for both “homeschool room ideas” +511% and “college dorm checklist” +178%. They’re especially focused on staging and capturing celebrations on camera, which makes it easier to share with those unable to join in person ( “pallet photo backdrop graduation” +88% and “grad party picture display ideas” +78%).

Download the full report below. 

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irwinribera
Just visiting

Please keep sharing! This insights are so helpful!

 

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PinterestGabby
Community Manager
Community Manager

Yay @irwinribera! Glad to hear these are helpful. 🤗What else would you like to see us share in the Business Community? 

Have you personalized your community profile yet?
Submit your Story Pin for a chance to be featured on the Today tab!


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irwinribera
Just visiting

@PinterestGabby maybe some Pin anatomy breakdown...show us some of the top trending Pins, and why the creative is working so well? 

 

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PinterestGabby
Community Manager
Community Manager

@irwinribera LOVE that idea -- we've actually been discussing some breakdowns of Pins in the form of a show and tell i.e. here's an example of a great Video Pin and here's the why. 😉 

Have you personalized your community profile yet?
Submit your Story Pin for a chance to be featured on the Today tab!


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