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What Pinners are searching for this week (w.o 7/27)

PinterestJanice
Community Manager
Community Manager
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Hi everyone!

Trends this week indicate that people are looking forward to looking forward. With fall right on the horizon, people on Pinterest are taking the opportunity to reset their routines—and their mindsets. 

With back-to-school top of mind, people on Pinterest continue to seek tactical advice to keep kids occupied and motivated (‘kids woodworking projects’ +64%). They’re also searching for emotional support during a stressful time, in the form of inspirational quotes (‘self-confidence building quotes’ +53%) and funny memes (‘parenting humor’ +34% and ‘dear parents’ memes +108%).

Plans for later this fall and even the holiday season are already starting to take shape with a 61% increase in general searches for ‘Christmas 2020 boards’. Holiday decor is an immediate focus, and people are starting from the outside in (‘Christmas porch decor’ +332% and ‘Christmas decor ideas outdoor’ +291%).

Download the recap of the top insights on Pinterest this week.

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tailwind
Posts regularly

These things are so helpful - thank you!

Tailwind
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PinterestGabby
Community Manager
Community Manager

Glad to hear it, @tailwind!! 

Have you personalized your community profile yet?
Submit your Story Pin for a chance to be featured on the Today tab!


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