Happy Friday, PBC! Sharing out a fresh batch of Pinner insights with y'all, hot off the press.
Warm weather is synonymous with outdoor entertaining, and Pinners are eager to dust off their grills and send out party invites. This week, we’ve rounded up searches related to BBQ season.
People on Pinterest are getting their yards bbq ready (85% increase in "grill pad off patio") and getting creative with the menu (95% increase in "grilled oysters on the half shell"). They’re also taking the plunge on swimming pools (105% increase in "affordable pool ideas").
Pinterest-driven conversions are up in many categories including retail (90% increase in checkouts for oven and grill cleaners) and CPG (50% increase in checkouts for marinades and grilling sauces).
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