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What Pinners are searching for this week (w.o. 4/30)

PinterestGabby
Community Manager
Community Manager
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Pinners have had plenty of time for introspection and are now eager to share their best selves with the world. This week, we’ve rounded up searches about reemerging and reinvention. People on Pinterest are looking to make statements with colorful hair (85% increase in "pink hair inspo") and nails (70% increase in "purple french manicure"). They’re also gunning to get in shape (75% increase in "workout motivated quotes") and outfitting their home gyms.

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Pinterest-driven conversions are up in many categories including CPG (85% increase in checkouts for false nails) and retail (15% increase in checkouts for yoga & pilates mats).

 

Download the full PDF report below to see all the insights for this week! 

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