Pinners are in a dream state. They’re over their current reality and dreaming of a more positive one. Given the year we’ve all had, it’s no wonder that people are ready for a new start. 2020 has been a doozy, and now that it’s finally drawing to a close, Pinners can’t wait to put it all behind them and look ahead to the start of a new year. This week, we’ve rounded up the trending searches across Dreaming of a Better Now.. and the New Year. Pinners are envisioning a more comfortable home to wait out the pandemic (16x increase in "dream cottage") and are moving from vision board to action with budget-friendly plans (4x increase in "bathroom makeover on a budget"). Additionally, people on Pinterest are getting a headstart on their “New Year, New You” goals with new food, fitness, and self-care intentions (17x increase in "how to start keto diet for beginners;” 3x increase in "resistance band exercises for beginners;" 4x increase in "self care checklist").
Pinners are planning for the new year. Brands that want to lean into that planning mindset are not waiting until 2021 to engage with audiences – they’re getting in front of them now.
We have also included a pulse on traditional holiday searches to support you with your upcoming holiday campaign strategy.
Click to download the weekly insights deck. (Note - if the file is too large to attach I'll provide a link instead. This is why some weeks it's a direct download and some weeks it's a link.)
P.S. - Next week's deck may be delayed due to the U.S. Thanksgiving holiday.
I like these but how can i easily find them? I've subscribed and followed but there is no button that says find your subscriptions
@jamieshank @showercurtainsboutique, is this what you're looking for? https://community.pinterest.biz/t5/forums/filteredbylabelpage/board-id/smb-chat/label-name/weekly%20...
Yes, this looks like it! Thank you!!
Is there a way to find these easily? I searched in the search bar, then followed a couple previous threads to lead me to this post.
@jamieshank we also post these every Friday in Business chat! Be sure to look out for it then, too. 😉
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(I'm moving this post because the board puts it in a weird place. Honestly I wish the forums used better software! It is very hard to navigate here.)
@PinterestJanice Thank you!
I'm a little confused...I haven't seen any new Insights posts for a few weeks, but these were meant to be a weekly thing, yes? Or am I just missing something?
Thanks!
I think I was missing something! I just saw there was an Insights post from yesterday. No idea how I couldn't find that until now. Never mind!
All good, @editrixdesign! We are working on some changes in the new year to make sure content like the insights, Q&As, events, etc. are more easily discoverable in the community. Stay tuned 😉
✅ Did my response answer your question? Be sure to select "Accept as Solution" to help other community members on the PBC.