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What Pinners are searching for this week (w.o 10/8)

PinterestJazmin
Community Manager
Community Manager
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Screen Shot 2021-10-08 at 7.40.34 AM.png

Hi PBC, Happy Friday! Sharing out the latest weekly trends report. Spooky season is upon us and people on Pinterest are ready to say trick or treat and have a scary good Halloween. Some are dressing up and going out for their scares while others are hosting eerie events at home. This week, we’ve collected searches around the theme of Spooky season. ?

As always, we’d love to hear what insights you found most useful or relevant for your business. Feel free to share your thoughts in the comments below! 

Top stats

  • 180% increase in "halloween cocoa bombs"
  • 125% increase in "skeleton tattoo ideas"
  • 85% increase in "renaissance makeup"
  • 125% increase in "sfx makeup ideas scary halloween"
  • 115% increase in "truck with pumpkins"
  • 145% increase in "halloween candy jar"
  • 170% increase in "fall playlist names"
  • 170% increase in "80s rock costume women"

Pinterest-driven conversions are up in many categories, including retail (75% increase in checkouts for flameless candles), auto (20% increase in checkouts for vehicle maintenance, care and decor), CPG (25% increase in checkouts for lip makeup) and tech and telco (8x increase in checkouts for audio accessories).

 

➡️ ➡️ To see the full trends report, go here! ⬅️ ⬅️

 

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bodymindmood
Loves to help

@PinterestJazmin thanks for sharing.

Lisa

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