Have you tried to apply as a brand? Please do and see the frustrations we are facing. This is the third, maybe fourth time I've applied, and been rejected, each time with a different reason, each time NONE of the reasons given hold true. This is amply time for your VMP team to resolve "less than preferred experience for many clients that are trying to navigate the VMP approval process. The teams are hard at work on trying to improve messaging in the emails and the overall application process". The latest reasons are below:
• Business name and social media name must be consistent
• Social media posts must not be predominantly memes or quotes
• Social media accounts must have new content posted within the last 30 days
• Merchant must have a Pinterest account older than 3 months
• Merchant domain must match domain listed on merchant's account
We meet all the above listed criteria.
It appears that Pinterest is actively working against small businesses with this program and continues to support large brands. Not cool Pinterest. Get it together and support the small businesses that support you.
I'm thinking there's nothing to do but wait for them to catch up with themselves & fix their issues. I have sent several emails requesting assistance. They were ignored. I will keep in mind the issues that I have been able to fix & not repeat those mistakes. But I am not going to spend a lot of time & thought on getting verified at this point. I suspect at some point it will be easier. I'll try again then.
Best of luck to everyone! Let us know if anyone DOES have success.
"It appears that Pinterest is actively working against small businesses with this program and continues to support large brands. Not cool Pinterest. Get it together and support the small businesses that support you."
Exactly this. I guess since we're not multi-million dollar companies, they think we don't matter.
I want to echo what others have said. It is extremely disappointing that Pinterest invites businesses to apply and rejects them citing criteria not contained in any documentation about the program.
I am so glad I found this thread and I'm not alone. I was rejected in August for merchant guidelines issues and I could see that I had a couple of items that were out of stock on my website (I sell fine jewelry) So I removed them from my site and I also removed all of my old Pinterest pins from pieces that are no longer in my collection. This took quite awhile. I just reapplied and literally one hour later I get the notification "Account does not meet the brand reputation criteria for verification" Excuse me but my brand reputation is just fine! I am also sick of seeing the word "Rejected" on my business hub everytime I look at it.
Very disappointed in Pinterest and I'm beginning to not care about being a "Verified Merchant" since it's all so vague and annoying. Also I'm seeing that their stats are all over the place in analytics.
Thanks for letting me rant!
Jane Bartel Jewelry
I've found myself in an unsolvable situation.
My rejection reason is for brand requirements. Pinterest is using an old brand name for the VMP verification process "YournNonce Vintage" and it is being rejected for not matching my website or social media. (which is now YournNonce.)
I updated my brand this year and have applied multiple times and gotten this rejection reason twice.
I've gone through and double checked all my social media, website and pinterest. All of my account details are YournNonce, but The VMP rejection email still shows "YournNonce Vintage" as the merchant name. My billing details in pinterest say YournNonce, as does the profile info.
I'm at a loss of what to do. Everything on my end says YournNonce.
I'm starting to think there is an error on Pinterest's end or cached data is being used instead of current.
The exact thing has happened to me. When Pinterest sends my "rejected" email, it's addressed to poppiwinkle paper products: which I probably had as a pinterest name long ago. But I have changed everything to poppiwinkle in my current pinterest account. Then I am rejected because my name (the old name they are still using) doesn't match my social media accounts.
Thanks for your support. I revised the list of policies and have a question.
I have a claimed website and Etsy store. Also some products into another platform.
It infringes "Merchants must not be resale or consignment marketplaces"?
Thanks in advance.