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Starting an E-commerce Site. Tips and suggestions?

RealWoodFloorsWP
Posts regularly
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Hey Everyone, 

I am thinking to start an E-commerce & want to use Pinterest as my main Advertising(paid & No-Paid). Does anyone have any tips? 

This is an open discussion. So feel free to add any tip of tips for selling on Pinterest.

Thanks Everyone

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PinterestGabby
Community Manager
Community Manager

Great thread to start and can't wait to hear everyone else's suggestions. 😎

I'll kick off by sharing out some resources from our Help Center, which provides a wealth of info on everything involving advertising on Pinterest. Take a peek and let us know your thoughts!
 
  1. Campaign Structure 
  2. Campaign Objectives 
  3. Promoted Pins Overview 
  4. Edit Promoted Pins 
  5. Advertising Guidelines 
  6. Creative Guide 
  7. Business success stories 
  8. Promoted Pins support 

 

 

Have you personalized your community profile yet?
Submit your Story Pin for a chance to be featured on the Today tab!


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vamicreations1
Posts regularly

Thank you for this @PinterestGabby ! Awesome resources and thank you! I'll be looking through these too. 🙂

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AmericanoCrystals
Problem-solver

Thank you @PinterestGabby  those resources were very helpful!

I think pinterest is a great platform and you should do a deep research before starting your business.

Create to do list.

Learn more about pinterest and how to use it efficiently.

Find some people who is already doing what you want to do and try to figure out their business strategy. Also write your own business plans. Having a written plan with your projected results and personal goals is the best way to stay on track.

I hope that helps. 🙂

Sophia

 

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RealWoodFloorsWP
Posts regularly

Great Insight @AmericanoCrystals 

When researching people are what things are you typical looking for? Do you create a check list for that? 

 

Thanks for responding 

 

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AmericanoCrystals
Problem-solver

Hi, as we are selling crystal and shiny products we used keywords such as crystal, shine, sparkle etc. 
After researching this keywords we created a check list including some global brands and individuals who are in this business.
We also created keyword list, hashtags, target auidience and then started run ads due to information we collected.

Good luck! @RealWoodFloorsWP 

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thelivehim
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I think it is important to start by reviewing your niche. What are your competitors doing good and what are they doing bad? How are you going to differentiate yourselves from them? I think these questions are important because you want to stand out to your audience.

Along with this, it will give you good guidelines when creating your pins to drive traffic.

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RealWoodFloorsWP
Posts regularly

@thelivehim Great feedback.

I try to look for certain things that my competitors create & I pin them to my boards. The goal is to try and get more traffic to my account. Do you think that hurts your account or improves it? And if it does help should you have a certain mix between their content and yours. 

I'd love to hear your thoughts on these! 

Thanks

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thelivehim
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That is a great question. I'm more of a believer that if you provide value to your customers, then they will be loyal to you. For example, if your competitor had a resource on how to clean wood floors effectively and efficiently and you trusted it; why wouldn't you want to share that with your audience? 

However, I also believe that you don't want to saturate your audience with content that isn't yours. I believe this because if they are essentially using you as a middlemen for information, what will stop them from just receiving the information from the resource itself. 

Good question again! What are your thoughts on this?

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RealWoodFloorsWP
Posts regularly

@thelivehim

 I think finding that happy medium is the goal. My company also sells a floor cleaner called Real Clean Floors haha so for that I would push towards that. But we appreciate good & creative design. So we would want people to see that. And know that about our company. I guess it comes down to what message are you presenting for your business.

Thanks for the feedback!

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