Hey folks! I just finished my research about promoted video pins.
And I can tell you now that promoted video pins will immediately attract users’ attention because they are moving. Promoted pins are also sometimes better because when you click on it, it will go directly to your website and not open another Pinterest page where your pin is enlarged.
Promoted video pins can be used for all kinds of marketing goals be it brand awareness or conversion campaigns. You can also choose a specific type of audience, keyword, or interest to make sure that you are targeting and reaching the right users.
According to Pinterest, their standard width videos are the same size as your regular pins. And if you are running an awareness campaign, you can use your promoted video pins at maximum width stretched across users’ feeds on their mobile. This will help your pin to stand out and gain attention more.
Hope it will help anyone interested advertising videos on Pinterest.