I was checking Pinterest Analytics this morning, and while I can see the Outbound Link Click Rate in the Performance Over Time Graph, I no longer see the option under the Top Pins information.
Sure, I could do the math myself, but why was this feature removed? This is a handy feature to look at with individual pins to see which ones have a better CTR than others.
I don't have any fancy recommendations other than to just keep pinning, but also focus on Google SEO. My Google traffic is up to 23% of my overall traffic now compared to 5% this same time last year.
@AmericanoCrystals I agree outbound click rates are way down. Here's a graph of my Pinterest account:
I'm assuming it's something Pinterest is doing on purpose to drive the monetization of the platform. (To get us to buy ads.) I've been focusing on SEO for Google as well. My bounce rate is down 25% while my session rate is up 150% on my website. I imagine as creators find it more difficult to make a splash on Pinterest, they'll start focusing more on their own websites and other platforms. Many businesses only have a handful or just one dedicated social media guru and if Pinterest continues to offer diminishing returns, I'd expect creators to explore other options.