Happy Tuesday, community! Hope everyone had a fun, safe and restful holiday weekend. We wanted to kick off the week back by highlighting a fantastic resource available for you all called Pinterest Trends. This tool helps you discover what’s trending across our most popular categories in the U.S., U.K., and Canada. Trends is key for diving deeper into insights and understanding how content performs on Pinterest.
Pinterest trends can help you:
**Please note that you can only search in the tool within the past 12 months.
As you search for various keywords in the tool, think about how you can use the keywords that are rising in popularity as thought starters to showcase your products and services in a context that is relevant to Pinners. Your ideas could be just the possibility they’ve been waiting for. 💡
We’d love to hear how Pinterest Trends has worked for your brand or business. What keywords have you used to search for trends? How are you using the tool to optimize for your content or campaigns? Please share any thoughts or tips and tricks below! ✨
@PinterestGabby I do use it already but could definitely use some pointers. I have used the tool to decide whether or not to create a board or section combined with some Pinterest webinars I have attended (info provided). I create pins based on what I have seen and I what I think might be lacking or should be included in future pins. When I use Trends I look at the previous month and compare with other social media including things that go viral on other platforms, I have also used the Trend tool on a Monday and then I go back to it with the same search terms the following Monday (sometimes I change the day) strictly to see whether the term etc. is still trending or not. Using some of the results that I get from the Trend tool I determine whether or not the content is right for those who view or follow my account board | boards. I do not search anything that I think will cause people to feel bad or worry anything that is political or anything to do with COVID - I think we are all stressed enough I seek calming | interesting | learning | healthy and fitness terms and ideas. Hope this helps Lisa😁
Search Words | Terms | Phrases I have searched
South American Style | Fashion
Casual Fashion (at home style)
Travel virtual (travel shorts | videos et al.)
South American Living
Work from home
home decor inspiration
DIY home decor (painting)
South American home design and decor
Fitness tips | ideas | routines
Bullet Journaling | Travel Journals
Hairstyle (short | long)
Post edited 7/13 for clarity
Well, shortly I use Pinterest trends for find new keywords and update my pin descriptions regularly.
Therefore these are the keywords I am searching for:
Crystal and luxury products
Handmade sparkly items such as Custom Cups, Tumblers, phone cases, evening bags etc.
Now we added crystal masks due to Covid-19.
I am looking forward to Holiday season which is upcoming! Pinterest Trends will be even more handful during the holiday season.