What is the best way to do keyword research for Pinterest search campaigns? Is there an external keyword planner tool like Google has? Just want to be sure I'm targeting the right keywords and know what cpc's look like, competition level, etc. before launching.
Hiya @jjfryy! Pinterest does not have an external keyword planner like Google [you can file a feature request with our team here] However, you can definitely leverage keyword targeting in which you can use match types and negative keywords to target Pinners’ search terms with even more precision. Hope this helps! 🤞
@jjfryySomeone had posted this recently here in the community & it's exactly what I do as well (so I saved it for future reference)... here's what they said:
"What I do is, go to the Pinterest home page and enter my main keyword in the search bar. Pinterest will run that search and then add suggestions in the bubbles below the search bar based on related things that people are searching for. THOSE are the words I use in my hashtags and description. It takes all of the guesswork out of figuring out what users are searching for on Pinterest."
Hope that helps! Simone 🙂