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Interesting Demographics From The Business Newsletter

Just visiting

Was skimming the Pinterest Business Newsletter that came to my email inbox today and was surprised to learn these 2 demographics facts.

  1. 40% of pinners are men.
  2. 97% of Pinterest searches are unbranded.

I'm glad to see that men are pinning so much. I enjoy my board, Men Would Like These, so that they have a special place to see products just for them. There is so much for us women out there.

The unbranded search statistic is huge! Encourages me to plan to post more of my maker and designer creations.

I usually go to YouTube first when I start a project, while 85% of pinners come here the newsletter shared. Sometimes I might come here first, especially for visual arts inspiration.

Artsy Craftery Design Studio
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Community Manager
Community Manager

@ArtsyCraftery, THANK YOU for sharing your thoughts on this and the business newsletter! Great to hear that you're finding those insights and statistics helpful. I'd strongly encourage everyone to sign up for the newsletter. 🙂 

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