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Getting ready to reapply to Verified Merchant Program for the 3rd time

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@PinterestBrad 

I know you can't give specifics but maybe you can tell me if I am on the right track.  I have applied twice for the VMP and been rejected twice.  Both my catalog and my tags have a green checkmark and my shop is showing on my Pinterest page. 

Before I reapplied the 2nd time I reached out to support and received this message:

Unfortunately, at this time we are unable to offer appeals or specific reasons on denied Merchant Guidelines. Taking a look at your account, your descriptions, Shipping and Returns pages, and saved Pins all look compliant to our Marketplace guidelines

Unfortunately, I was still rejected again. The message I received from support was:

Hi Susan's Soaps & More,

Unfortunately, your business was not approved to be part of our Verified Merchant Program.

Disapproved verified merchant:

Susan's Soaps & More

susansoaps.com

 

The message showing under Rejection notice in Pinterest is this:

Account does not meet the brand reputation criteria for verification

So based on the above the only thing I have come up with is that they are not happy with my profile name being Susan's Soaps & More when my website is susansoaps.com

I have changed my Profile name to Susan's Soaps.

My date to be able to reapply is October 24th.

Do you have any other suggestions where I need to try and make my account name better match my website url?

Do you think I am on the right track here?

I already have my catalog and Shop tab showing but I would really like that blue checkmark both for brand credibility and additional analytics.

I hope you are able to provide some additional insights for me.

Thank you for your time.

Regards,

Susan Svec

Susan's Soaps & More (aka Susan's Soaps)

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Moderator

Hi Susan,


You're right, unfortunately I'm not able to provide any specifics on what directly is causing the disapproval or what exactly would need to change with your business/website to be approved by the Policy team.

However, you do appear to be on the right track with the updates you referenced to account name & url. I can't guarantee that is the exact issue that was causing the disapproval or if you'll be approved during the next review as the final decision is up to the Policy team and they look at many data points during their review.

All the best!
Brad

If my reply helped you please mark it as the "Accepted Solution". Need help with an account specific VMP question? Reach out to the VMP team today!
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@PinterestBrad Hi again,

Well I was rejected a 3rd time for the VMP.  Sigh!  

My thought at this point is that on my profile I had my company name plus a brief mention of what I do -- ie.  Susan's Soaps l Handmade, all natural soaps & skin care.  After looking at the VMP approved listings I could find - it appears that they just have their company name listed.  So I have changed my display name to just be Susan's Soaps & More.

I have tried to search for VMP companies to verify my conclusion.  However, apparently that is not a search term that Pinterest recognizes.  Do you have any suggestions regarding a good way for me to pull up a larger number of VMP companies so I could see if my hypothesis is correct?

Another thing I have heard is that companies doing ads and working with an ad account manager have been able to get some assistance getting approved that way.  Do you automatically get an ad account manager when you place ads or do you have to reach a certain spend for that to happen?

Do you have any other suggestions to offer regarding the approval process?

Thanks for your help!

Regards,

Susan Svec

Susan's Soaps & More

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Hi Susan,

 

Unfortunately, we aren't able to provide any more context on the specific disapproval reason or offer any more advice on what updates are required. I know this isn't the response you want to hear from me and confident you're just looking to get your business the badge. However, this process has continued to evolve this year as we've continued to grow the VMP program. If the process updates in the future, we'll be sure to share all details that are available and help you get onboarded to the program at that time.

If my reply helped you please mark it as the "Accepted Solution". Need help with an account specific VMP question? Reach out to the VMP team today!
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Mr. Moderator,

Do you feel good about your response?  WOULD YOU LIKE TO BE TREATED LIKE THIS? Pinterest is going to NOT approve people but they are going to keep the reason for not approving a SECRET.

I think you are so worthless and Pinterest is SOOOOO worthless.  There are SOOOO many other social media platforms that DON'T treat their customers less than dirt.  I will be disconnecting my account today and will never go on the Pinterest site again and I will make sure and spread the work about the most awful customer service in this world.  Make sure and press the "Accept as Solution" button above.  I'm sure you can understand.

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I hope one day you are treated the way you treat your customers because obviously you haven't walked in those shoes yet, or you would NOT find it acceptable to work in a department who wants to treat their customers like absolute crap.  You want your customers to guess what the problem is?  Your company disapproves and then your customer can guess if their Pinterest doesn't like their company name.  Oh...maybe Pinterest doesn't like the color of their logo.  Oh.  maybe Pinterest doesn't like the font of the text that was used.  Oh, maybe they want the logo on the website to be centered instead of on the left.  Oh, maybe they don't like it that the phone number's area code is 619.  Oh, maybe, maybe, maybe, maybe, maybe, maybe, maybe....maybe this reason I'm not approved.  Maybe that reason I'm not approved.  Are you phucking kidding??????  This is what you expect your customers to go through because they wanted to have a verified merchant account with Pinterest???? BELIEVE ME....I DON'T EVER WANT TO DO BUSINESS WITH PINTEREST.  YOU ALL ARE THE WORST COMPANY OUT THERE.  

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