Does anyone have tips on running ads? Like which campaigns you recommend to run that get the best return?
I am focusing on growing as much as I possible can to be seen. Just wondering what people experience was before running campaign Ads.
I found so far that running a traffic ad first is more beneficial. After that, if you are selling a product shopping ads work great for boosting sales.
I run a traffic and a conversion ad at the same time and tough the conversion ad uses up less money, it generates more impressions, clicks and engagement than the traffic ad. I still feel like both do their job though and so I always have both running parallel to each other.
My shopping ads performed well enough, but what bothered me about them was that I couldn't see a preview for what they looked like for the viewer - or is there a way to see a preview and I just couldn't find it? 😄
Conversion ads gets less engagements and impressions. I tried to use more relevant keywords and specific audience but at the end my engagements and link clicks get lesser. This shows we have a lot to learn about pinterest and online marketing. 😄
I think no there is no way to preview it, your pinterest ads show up just like other pins. It is written promoted pin at the bottom of pins. So it doesn't bother people like ads on other platforms. They just show up on their feed most people doesn't even notice it is promoted pin.
Great point about us learning more about Pinterest and Online Marketing 🙂 I wonder if Pinterest would ever be interested in creating a master class specifically designed to teach about their ads and the best ways to use them? I vote this community being in the beta testing for the masterclass 🙂
@PinterestGabby @PinterestJanice is this something that could be looked at? I (and I can imagine many others) would love to have a masterclass or small course on how best to use the ads manager or promoted pins. 🙂
I have had the best results with traffic ads as well. I've tried a conversion campaign for leads but the cost per lead was much higher than the traffic ads. But, I'm still learning... I've only been running ads consistently for 5-6 months now.
What are your goals for running ads?
Kyla - Founder of Dish It Out Social