Shopify Best Practices: The Essentials

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Hi PBC! We’re excited to share some best practices around one of our Pinterest Business Partners, Shopify! We’ve gathered some tips & tricks on how to get started using Shopify for your brand or business.

Shoppers on Pinterest are willing to pay more when they find something they love, 2x more per month be exact, than people on other social platforms. Shopify’s partnership with Pinterest provides merchants with an array of tools to start, grow, market and manage retail businesses of all sizes. The best part is that getting started on Pinterest is easy. Keep reading for more tips to set up and manage a great store on the platform. 

Use a business account 

Setup a new business account or linked business account to get access to Pinterest Analytics, a dashboard that provides insights on engagement, audiences and more that will help you build a winning content and media strategy. 

Use the Pinterest App for Shopify 

The app is a great way to create a seamless and automated workflow for managing products and ads. To get started, it only takes a few steps to upload your product catalog. Then, you can publish pins, ads, manage products and track performance with the Pinterest Tag– all from the Shopify Admin.Connect your account to reach even more people with ads, including a free $100 USD ad credit for new advertisers.

Become a Verified Merchant 

The Verified Merchant Program helps Pinners buy from vetted brands on the platform. The benefits of this program include a blue checkmark to let Pinners know you’ve been vetted, a Shop Tab on your profile and more. Check out the Merchant Guidelines and the Verified Merchant Program FAQ recap for more. 

Organize your boards 

It’s recommended that you organize your boards to include subsections that surface more keywords. This makes your store easier to find for Pinners. 

Use non-formatted website links 

Once Pinners have found your store (yay!), keep website links within their original format to create a better user experience for Pinners who have found something they love and are ready to learn more.

Visit Shopify to learn more information about how to leverage this platform to drive your business. 

Thanks for reading! Please rate the article if you found it helpful ⭐. Let us know in the comments what other Pinterest Partner articles you’d like to see in the future.

[michaelbliss]

This article is a must read! Thank you @PinterestJoan, I just bookmarked it!

[bodymindmood]

@PinterestJoan 

I just saw this thank you for sharing I agree with @michaelbliss this is definitely a must read.

I have added this to my Pinterest Links folder to reference for other users.

Lisa

[ramyrt282]

^^^جميل

[thekitchenstoreandmore]

Interesting to know about subsections. Have always wondered what the point of them was. Keywords! Got it. Thank you! 

[EnnaMulberry]

I'm helping my client set up the Pinterest/Shopify Integration, and every time we uninstall and reinstall, there is a new error preventing the integration from being fully approved and running smoothly. The error code I'm getting this time is "Merchant's domain URL is broken." Any ideas on how to troubleshoot this? The last time it said she needed to enter her billing information into the AD's section so I have an appt to help her with that task I was going to uninstall and reinstall the app again and hope it fixes it. Any direction would be great @PinterestJoan  - thanks!!

[bodymindmood]

@EnnaMulberry 

Hi 👋

Just read your post.

If you're referring to the Pinterest App I would suggest making sure that the App is up to date (android or IOS).

Apple has had a number of updates to their IOS including an update this week I believe and it appears there may be another one coming soon.

As per the article above:

Use non-formatted website links 

Once Pinners have found your store (yay!), keep website links within their original format to create a better user experience for Pinners who have found something they love and are ready to learn more.

If you are still having difficulty on the Pinterest Side (not Shopify) please file a ticket with Pinterest Support so that they can review the issue more closely - unfortunately here on the PBC we can't troubleshoot tech issues.

I hope this helps.

Lisa

[vaisomphuchoa]

thank for share

[PinterestSusana]

Hi @EnnaMulberry!

This error usually happens when the website is "opening soon" or "under construction" so I would make sure the website is fully published before proceeding.

Also, this can happen to Shopify when the store hasn't been published externally. So I would make sure that the website is available to the public.

If none of these apply, this may be an account-specific issue, so, I would also recommend filing a ticket to our support team where they'll be able to look into it!

Let me know if I can help you further! 

[yumi_schmuck]

Thanks for sharing this article. Maybe its good to know, that verifying is only possible if the domain is older than 6 months. 

[mariandeassis]

Thank you for sharing darling ❤️

[StoneAgeLapidary]

if without shopify, can the etsy shop link only get this VMP?

[jenvazquezmedia]

Bravo @michaelbliss  This is thorough and so helpful! I work primarily with service-based businesses, but I'll share this link for any questions I get sure!  I'd love you to do one on WooCommerce for WordPress if you know about it.  I just got that question.