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Re: If I started over on Pinterest, this is what I would do

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I’ve been creating content on Pinterest for 10 years, and I’ll share with you 5 things I would do from the very beginning if I had to do it all over again.

  1. Define your purpose. Why are you here? What problems do you solve? Why would anyone spend time on your content, scrolling through your profile. It really comes down to building something significant; content that people relate to.

  2. It’s not just what you are passionate about; you have to think what do people want to see. I believe if you focus only on your passion, you're missing out on practicality and profitability. Your purpose should be driven by how your content creates engagement. Which leads me to:

  3. Following count and amount of views can become a vanity number. Stop trying to reverse engineer the algorithm. Quit spending time working yourself up with how many impressions and views you have, and put that time into what your audience, your community, wants to see and come back for. You can have a million followers and 100 millions views but that means nothing if you are trying to sell a book as an example, you need engaging content. Be clear on the why you are here in the first place, what problem you are solving, why would anyone want to buy your product or sign up for your service. Your focus needs to be on the end user, your community, that will act on your content, then come back for more.

  4. Finally, work through the times you fumble and stumble. You will make mistakes, it happens, we all make mistakes. And there will be times you have a bit of brain fog, your energy is a little low. Or maybe you’ve had some fear, or apprehension, or self doubt. Give yourself the room to make mistakes, learn from them, move on. Creating content is for the long haul. If you create content that speaks directly to your community, your niche, then mistakes won’t matter in the long term.

I hope this helps you, and I hope you find success in doing what you love, and sharing that dream with us.

Pinterest Pioneer
Pinterest Pioneer

Excellent, @michaelbliss . Tip 4 resonated with me because it's the toughest point to accept for me. However, I know it's a part of the process.

Pinterest Pioneer
Pinterest Pioneer

Thank you @hellohomegirl !

Just visiting




Just visiting

“Your purpose should be driven by how your content creates engagement.“ 👍🏾 This is brilliant. I have returned to Pinterest after a couple of years, and I will make sure that my focus is on the purpose of providing solutions for my audience, and not being distracted by vanity metrics - so this is a good read. Thank you @michaelbliss!

Pinterest Pioneer
Pinterest Pioneer

Thank you @mohawkmommastudio ! I'm happy this has helped you!

Just visiting

Hello there,

Thank you for sharing your valuable insights on starting over on Pinterest. Your experience and wisdom gained over the past 10 years are truly valuable for new creators. I appreciate your willingness to share these key points that you would focus on from the very beginning.

Defining your purpose is indeed essential. Understanding why you are on Pinterest and the problems you solve for your audience helps you create content that resonates with them. It's important to strike a balance between your passion and what people want to see. By aligning your purpose with creating engaging content, you can build a meaningful connection with your audience.

You rightly emphasize that following count and views can become vanity metrics. Instead of getting caught up in numbers, it's more beneficial to invest your time and energy into creating content that your community truly wants. Understanding the needs and desires of your audience, and consistently delivering valuable content, is what will ultimately drive engagement and build a loyal following. It's crucial to focus on the "why" behind your presence on Pinterest, the problems you solve, and the value you offer to your audience.

Making mistakes is a part of the journey, and it's important to give yourself permission to stumble and learn from those experiences. Creating content is a long-term commitment, and it's natural to encounter moments of brain fog, low energy, fear, or self-doubt. By embracing these challenges and learning from them, you can continue to evolve and improve your content over time. As long as your content speaks directly to your community and meets their needs, any mistakes made along the way will have little impact in the long run.

Thank you for sharing these valuable insights and words of encouragement. I'm sure they will inspire and guide other creators on their Pinterest journey. Wishing you continued success in pursuing what you love and sharing your dreams with the world.

Best regards,
Hamza Ali

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Thank you for this!  I struggle with #4 as well, but I am getting better! 😀

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Hi all. Registered on Pinterest for a long time, even when I was doing copywriting, I always found inspiration here, but I didn’t think to promote my content, but recently I have matured, I want to try to be useful to the community and the people who are in it!

New member

HI All, and wow this blog helped me to narrow down how to start up with Pinterest and i wanted to thank you for this inside and helping hand.  

New member

This was helpful, thank for sharing your advice. I decided today that I want to learn how to use Pinterest. Now I need to define my purpose. 

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I would love help with starting on Pinterest for my skincare brand. Please e mail me your contact details. 


Thank you 


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