Pinterest Predicts is live!
See what's in store for 2024 in our Trend Forecast report.

Re: How I went from 49K to 67K followers in a year!

isabelledias
Loves to help
1 0 385

As a new year starts, it’s time to reevaluate our goals and plan the next steps in the journey. The same goes for your brand and business goals!

That’s why this is the perfect time to talk about the best growth strategy on Pinterest! I will share some of my biggest lessons from 2022 that allowed me to go from 49K followers to 67K over the last twelve months. 

A life-changing motto

A healthy and sustainable growth strategy on Pinterest can be summed up in three words:

“Consistency beats intensity.”

The beauty of the platform is that it rewards consistency instead of intensity. Posting three or four Idea Pins a day can actually damage your reach.

Posting one Idea Pin a week is a fantastic place to start your growth strategy or give yourself space to breathe.  

Confession time: There were months in 2022 when life got in the way, and I could only post two or three Idea Pins in a month. And guess what? I still grew!

It’s all about the long haul

Another essential part of a balanced growth strategy on Pinterest is remembering that content here is evergreen! So the work you put in will give you fruits for years to come! 

I still have Idea Pins from three years ago that take people to my blog. So it does pay off to be consistent!

With evergreen in mind, be mindful of only creating trends. The rule of thumb is: 

  • Create around trends to reach a new audience
  • Create evergreen to nourish your audience & solve their more common challenges. Like a guide, they can always go back to. 

Together they make a healthy balance for sustainable growth!

In 2023 remember: it’s ok to do less, but do it often.

Cheers to our best year yet! 🥂

9 Comments
hellohomegirl
Pinterest Pioneer
Pinterest Pioneer

This was awesome, @isabelledias ! Solid advice. Many people have been asking this question in several different ways here in the PBC recently.

isabelledias
Loves to help

Thank you so much, @hellohomegirl! Excited about this post helping out our creators here at PBC!!

bodymindmood
Pinterest Pioneer
Pinterest Pioneer

@isabelledias 

Thanks for sharing some great advice. I agree with @hellohomegirl it's Solid!

Lisa

isabelledias
Loves to help

So glad it resonated with you!! @bodymindmood 

beboldwithkatah
Loves to help

Great tips! Thank you for sharing these. 

isabelledias
Loves to help

You are so welcome, @beboldwithkatah 💕

MomAfterBaby
Just visiting

@isabelledias you mentioned trends, just curious for someone like me in the motherhood/parenting space, do you have any accounts you could recommend for me to follow for inspo? I'm feeling really drowned out by fashion/DIY/Design niches lately 😞

isabelledias
Loves to help

@MomAfterBaby Hey there!! I am so sorry that you are feeling drowned out by these niches. As content creators, this happens from time to time. So have grace with yourself, ok? When I feel this way, what usually helps is to take breaks and look for inspiration in places outside the internet - books, movies, museums... It makes me feel refreshed when I come back!

Regarding motherhood/parenting creators, I did a little digging and found some you might like (maybe you know them already!):

https://www.pinterest.com/summertelban/

https://www.pinterest.com/simplyseptblog/

https://www.pinterest.com/hannahbeeolson/ 

Hope it helps! Let me know your thoughts! Sending you all the love from here 💓

jeremyworks2000
New member

Regularly posting high-quality content can help attract and retain followers. Consistency in posting keeps your audience engaged and encourages them to keep coming back for more.Engaging with your followers by responding to comments, messages, and mentions can help build a loyal and active community. Showing appreciation for your followers and fostering two-way communication can strengthen relationships and encourage others to follow you.