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How I use ChatGPT for Pinterest marketing

Pinterest Pioneer
10 15 1878

Jen Vazquez Pinterest Marketing Strategist by Kristina Rust Photography-4228.jpg


I have been utilizing ChatGPT since November 2022, and at the moment, it is available for free. However, it is planned to be made a paid service in the very near future, so check it out asap.

Here are some tips for how I’ve used it in my Pinterest marketing workflow for my business.

What is ChatGPT

What is ChatGPT? GPT (short for “Generative Pre-trained Transformer”) is a type of language model developed by OpenAI. It uses deep learning techniques to generate human-like text, and it has been trained on a large dataset of human-generated text to predict the next word in a sequence. 

This allows it to generate coherent and plausible text that can be used for a variety of natural language processing tasks, such as language translation, summarization, and question-answering.

ChatGPT is a variant of the GPT model that has been specifically designed for use in chat applications or for generating responses to user input in real-time.

Right now ChatGPT has information up to 2021 of what’s on the internet.  

You can have a full conversation with this AI but, the way I’m using it is to be more creative with my content to attract my ideal audience.

1 | Understand Garbage in Garbage Out

ChatGPT's capabilities are dependent on the information and questions provided to it. To attract your ideal client, you must clearly communicate your desired outcome and ask specific questions related to that goal.

2 | Alternative Titles

I find ChatGPT to be very useful in generating captivating and diverse titles for my Pinterest pins. By inputting the command "rewrite 5 alternative titles for this Pinterest Pin Title: YOUR TITLE," I am able to receive a variety of options. While the initial results may be inconsistent, as I continue to use it, the tool becomes more efficient.

3 | Alternative Descriptions

I use a similar method as previously mentioned, but instead I input "rewrite 5 alternative descriptions for this Pinterest Pin Description: YOUR DESCRIPTION." This has been extremely helpful in saving me time and effort, as it can be challenging for me to come up with unique descriptions on my own.

4 | Calls to Action

Similarly, you can use ChatGPT to generate alternative call to actions (CTA) by inputting a command like "rewrite 5 alternative call to actions for this Pinterest Pin CTA: YOUR CTA." These short phrases are an effective way to encourage people to click on your pin.

5 | Beware

I find ChatGPT to be a valuable tool for assisting me in various writing tasks, including blog posts. However, it is important to keep in mind that it is crucial to infuse your brand voice and language into the content generated by the tool. For example, while it may suggest the word "hello," I might typically use the phrase "hey there" to align with my brand's tone and style. It is important to maintain consistency in your brand's look, feel, and voice across all platforms, such as your website and social media, to establish brand recognition.

Google's algorithms are sophisticated and if you rely solely on ChatGPT to generate your content without incorporating your brand's language and tone, it is likely that your blog posts will not perform as well in terms of visibility on Google. It's important to use ChatGPT as a tool to assist in your writing process but also incorporate your own unique voice and language to achieve better reach on the search engine

I consider ChatGPT a time saver and use it accordingly. It’s saved me about 15 hours a week in my workflow so it’s currently my favorite tool.  I’ve love for you to give it a try and comment below what you think!