Pinterest knows trends—like really knows. And our trends last longer, spike faster and start earlier. If you’ve been looking for your next idea or want some extra help in finding inspiration, get ready to meet your new BFF in content planning.
Pinterest’s exclusive creator feature, Creation Inspiration suggests topics and prompts for creating your best content yet and is updated twice a month to keep the ideas as fresh as can be.
It’s important to note that access to Creation Inspiration is only available on mobile and you’ll need to have a business account and have created one Idea Pin. To access the feature:
Head to your Creator Hub
Tap “Inspiration” (light bulb icon) at the top left corner
Create in the blanks with Unpinned Spaces
We’re also excited to introduce you to Unpinned Spaces, a new type of trend insight from us that identifies steadily growing trends without enough content. (Hint, hint: here’s where you come in!) Since these trends are based on what Pinners search most, you’ll be one of the first to get your ideas in front of a waiting audience!
Here’s a sneak peek at the Unpinned Spaces for October:
Heatless overnight curls
Mississippi pot roast
Bright puffer coats
Fall front porch decor
Currently, Unpinned Spaces are available in the United States and across the fashion, hair and beauty, food and home decor verticals, but we hope to expand this soon. You can only find them in Creation Inspiration and they’ll always have a 🎯(target emoji) to indicate they’re an Unpinned Space.
See Unpinned Spaces in action
If you’re curious to see an example of Unpinned Spaces in action, check out hair creator @melissafrusco's content around September’s “bubble braid” Unpinned Space. We also tapped her to show us her Pin performance and give us the scoop on what happened after she created around this trend.