How can you successfully compete for the attention of your ideal pinners (your perfect-fit client types!) - and get them to pay attention to YOUR content on Pinterest - when all those other pins are there, too?
Well, Iām so glad you askedā¦ Because in this blog post, Iām outlining three things you can do to increase the odds that your Pinterest pin text* will stop the scroll!
(*Psssstā¦ Pinterest calls the copy on the pin image a ātext overlay.ā So weāll use that terminology. Text overlay is the WORDS that you place over your image or video.)
Ready? Letās stop the scroll with our pins!
You want pinners to be able to quickly and easily digest the point. You want them to clearly understand what's in it for them, so theyāll choose YOUR pin - and stop and take a closer look.
Because Pinterest is a search engine, youāll want to include a ātarget keyword phraseā in the text overlay.
(Yes! The Pinterest AI can read the words on the pin - and the keywords you use can help Pinterest understand who to show your pin to - and in what searches! #Yay!)
But, hereās the thingā¦ You also want to think of this copy as you would think of a social post headline, an email subject linkā¦ or any other copy that is meant to stop the scroll and motivate action.
Consider formulas like:
There are soooo many great headline examples out there. Just google āheadline formulasā and youāll find many lists!
It sounds obvious, but I see a lot of pins that are hard to read.
Humans are wired to follow the path of least resistance. We are naturally drawn to things that are easy to do, understand, and yes, read.
So thereās anything about your pinās text overlay that makes it even a little harder to read than all the pins around it - you wonāt likely get your pinnerās attention.
Here are a few common ways that people make their pins harder to read:
āš½Don't make these common mistakes, okay?
I hope you can use some of these SCROLL-STOPPING tricks next time you create pins. Feel free to leave a comment and tag me, if you have questions or thoughts!