Pinterest Predicts is live!
See what's in store for 2024 in our Trend Forecast report.

Product Release Notes - Verified Merchant Program

Product Release Notes - Verified Merchant Program

Biz Product Release Notes (1).png

Hi PBC! Welcome back to our release notes roundup for business. In today’s post, we’ll be focusing on the Verified Merchant Program. Our release notes series is where you can catch up on the latest updates, announcements, known issues and more. This is your space to stay informed and up-to-date with everything related to tools and products you use on Pinterest. 

Please be sure to rate this article if it helped you, or leave a comment below to share feedback or if you need more information about a recent change or update. 🌟

What’s New? 

Updates to VMP requirements

To keep merchants connected with people on Pinterest and to keep shopping on Pinterest inspirational and actionable, we continuously look for ways to improve the Verified Merchant Program. Recently, we’ve added some new eligibility requirements, including the following:

  • Your Pinterest account must be at least three months old
  • Your business’s website must have been created at least 13 months ago (Note that this is separate from our general merchant guidelines, where the requirement is at least 9 months) 
  • Your Pinterest profile must have a profile picture, and a completed “About” section 

We also monitor shopping experience quality while you’re in the program. Only merchants without excessive user reports about product Pins or their shop can join the program. Due to user privacy, we will not be able to share details about any user reports back to the merchant.

All merchants, both new and existing, must meet all our eligibility criteria and requirements in order to be part of the Verified Merchant Program. As a result of these changes, you may receive an email informing you that your verified merchant status needs attention and that some action may be required within 30 days of that notification in order to remain in the program. If the issues are not fixed within these 30 days, you may be suspended. Changes to your eligibility can take up to 24 hours to be reflected on our system.

Alerts ⚠️

There is a bug currently affecting some merchant’s domain age to be reflected incorrectly in our system. We are actively investigating this issue.

Did You Know?💡

You can check your verified merchant status at any time and if any action is needed, by navigating here or to the Pinterest business hub

If you require assistance, please reach out to our support team here as direct VMP account troubleshooting is not possible on PBC.



Thank you @PinterestJazmin !


When verified merhchant come for indonesian creator?


Thank you @PinterestJazmin !


Thank you @PinterestJazmin 


I currently have this message displayed: "Requirement: Shopping experience quality - Only merchants without excessive user reports about product Pins or their shop can join the Verified Merchants Program. I'm genuinely confused about the reason, especially since I've been a part of VMP for the past two years. Can someone get in touch with me regarding this matter? Or is this also the bug mentioned in the article?"