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How to create content that inspires on Pinterest

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How to create content that inspires on Pinterest

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The five dimensions of inspiring content is a framework to help guide you to creating best-in-class standout content on Pinterest. Following these five dimensions will help you create content that will inspire AND perform.

 

📌 tip: when developing content on Pinterest, be sure that you’re using at least two of the five dimensions, while staying true to your brand aesthetic. 

 

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Original 

Inspire a new, unique or different take on something familiar
- Stay true to your brand's voice - 
- Get creative with targeting - 
- Go monochromatic - 

-Check out the Idea Pin in action here -

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Relevant

When creating your content, be sure to take into account life moments and seasonality. 

- Link carousel Pins together to lead users to customized boards - 
- Reflects multiple tastes, expertise and dietary restrictions - 
- Previous answers lead to targeted recipe ideas - 

- Check out the Idea Pin in action here -


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Positivity 

Positivity goes a long way on Pinterest. In a world full of mixed messages and misinformation, people come to Pinterest to seek content that lights them up and inspires them to take action. 

 - Focus on the solution, not the problem - 

 - Play with space and texture - 

 - Relate to a diverse audience - 

 - See the Idea Pin in action here -

 

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Visually appealing 

The colors you use evoke emotion, powerful transitions to tell you story - whatever design treatments you use, just remember that the more visual the content is, the more it will fuel people’s imaginations. Here are some tips: 

 - Make the products the hero - 

 - Bleed your image beyond the Pin boundaries - 

 - Rotate a Pin vertically to add depth and perspective - 

- See the Idea Pin in action here -



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Actionable 

Make sure you’re creating content that inspires people to take action.

 - Clearly indicate the desired call-to-action - 

 - Create an interactive. experience - 

 - Save the Pin now, try it anytime - 

- See the Idea Pin in action here -

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Last update:
‎06-17-2021 11:12 AM
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