Hello and welcome to our guide to getting the most from our newest Pin format, Idea Pins! We hope this will help serve as a guide to creating best in class Idea Pin content. By educating yourself on these best practices you can create content that offers inspiration to Pinners.
That’s it. That’s the tip. Here’s why: Video’s great for telling a story, showing how to do something or talking to your viewers. Start with a video on the first page—it will stand out. But make sure any videos in your Idea Pin have text since sound-off is the default.
📖 Go for more pages
Idea Pins help you share an idea, recipe, outfit, travel guide—you name it. Pinners like swiping through content. So use the space you need to tell a great story. (We think that’s usually 5 or more pages.)
📝 Explain your idea—really
Write. Add text. Play with colors and fonts. Make sure the information's all there without linking out. Having text on a few pages—and tagging topics before you publish—are both key. It helps Pinterest understand what the Idea Pin is about to be able to show it to more people.
💡 Create it yourself
Create an original Idea Pin within Pinterest—don't just upload content from somewhere else. And use the content that you own. Full stop.
🎭 Actually tell a story
Great Idea Pins are helpful, inspiring, or different. People can act on them. So, plan yours out like you would a real story. Aim for a beginning, middle, and end. Avoid adding links or making it look like an obvious ad.
👀 Make it human
Idea Pins are a way for people to get to know the creator behind the idea. Don’t be afraid to narrate your idea or show us your face. It helps Pinners connect with and discover new creators to follow.
🔥 Quick quality check
Idea Pins are meant to feel more authentic and straight-from-your-phone. That said, here are a few things to keep in mind:
Check your borders. Are the edges of the screen covered? If not, pinch the screen to resize.
Is the lighting the best it can be? Natural light does wonders.
Do the videos and images in your Idea Pin fit together style-wise? Filters help.
Make sure the bases are covered: It’s high-resolution, the focus isn’t blurry and what you see feels crisp.
For more Idea Pin inspiration, check out this board!
Idea Pins updates:
3/9/2021 - Multi-draft storage for Idea Pins on iOS has increased to 3g (up from 1g). Creators will see a banner that indicates creation is disabled when they reach 1g of storage left on their device. This is an improvement to previous storage limits and helps out those who plan and store multiple pieces of content ahead of time, or those who use very high quality images and videos.
3/9/2021 - Reminder to keep both your Pinterest App, and device operating system updated to ensure the best experience with Idea Pins. Not only does that mean you get to easily see the latest and greatest features, but it ensures you are able to use the Idea Pin feature with no interruptions to your access.
3/9/2021 - Idea Pin creation also requires camera permissions; if you encounter issues accessing the asset picker or the camera when you try to create on mobile, double-check that Pinterest has permissions to access your camera in your device settings.
9/17/2020 - When you create a Idea Pin, it must follow our Community guidelines. If a Idea Pin violates our guidelines, you may lose access to Idea Pins.
6/30/2020 - Idea Pin creation on Pinterest app versions older than 8.20 will be disabled very soon. 🚨Please update your app ASAP if you would like to continue creating Idea Pins on the app. 🚨