Hi PBC! Welcome back to our release notes roundup for business. Our release notes series is where you can catch up on the latest updates, announcements, known issues and more. This is your space to stay informed and up-to-date with everything related to tools and products you use on Pinterest.
Please be sure to rate this article if it helped you, or leave a comment below to share feedback or if you need more information about a recent change or update. 🌟
What’s New?
New and improved Pinterest Trends tool
Introducing our new-and-improved Pinterest Trends tool! Trends.pinterest.com now has industry-first features, such as filters by demographic, time and place, to help you drive even more impact. The new Pinterest Trends tool will help your business win Q4 and recession proof your campaigns. You can now quickly understand what is trending with your unique audience, discover trends about the demographics that matter most to your business, and ultimately ensure every campaign is aligned to creative and targeting that match real time Pinner interests to increase performance.
Product tagging on Idea Ads
You can now promote Idea Pins with product tags as Idea Ads on Pinterest! To tag products in an Idea Pin you can search for an existing product on Pinterest or use a link. Please note product tagging on Idea Ads is only available in the US and UK, and only on mobile at the moment.
Shop tab Categories control
You can now edit and manage the Shop by category section of your Shop tab. Select which product groups to feature in this section and also control the order in which they are displayed. You can also upload your own cover image and add a description. With this update, we recommend using the Spotlights section to feature product groups that highlight a curated mix of products across categories that showcase a seasonal theme, trend, or problem to be solved (ie: Fall favorites, holiday gifts under $100), and using the Shop by category section for key product categories.
Updates to VMP requirements
To keep merchants connected with people on Pinterest and to keep shopping on Pinterest inspirational and actionable, we are updating our requirements to the Verified Merchant Program. All verified merchants will be required to meet these requirements in order to maintain your verified merchant status. You can see our new eligibility criteria and your verified merchant status at any time on your business hub at pinterest.com. Please note that we will begin to roll out these changes in the coming weeks and into the new year, so you may not see the updated requirements right away.
Updates and Fixes 🛠
FIXED BUGS
- Controls not loading while setting up Spotlight section on the Shop tab of Business profile
- Unable to feature product groups in the Spotlight section on the Shop tab of Business profile
- Shopify Pinterest Tag not installing/firing due to manual tag
- Verified merchants not seeing prices on their Product Pins
Did You Know?💡
If you would like to prevent an item from being distributed, we recommend listing it as OOS rather than deleting it if there is a chance that it will go back in stock. When an item is removed from a feed, this results in the data created from that item being deleted. This could cause loss of data that helps optimize product recommendations based on past performance and loss of historical reporting.
Also, we now have a page to help you get started on all things shopping on Pinterest! This is a great resource to bookmark to refer to if you are new to Pinterest shopping. Check it out! https://help.pinterest.com/en/resources/set-up-your-merchant-profile
