Hi Creators! We are excited to announce the expansion of our music library for creators in the US! With this expansion, we’re bringing today’s top music to the platform – allowing creators to add known and trending tracks to their Pins.
Pinterest is a place for inspiration, and with this expansion creators can further inspire and engage Pinners by adding their favorite songs to their content! To add music to your Pins, creators will need to enter the Pin creation flow (mobile only) and select the entire or a section of the Pin, then click on “Music”. By default, the All Songs dropdown will be selected (unless you have indicated that the Pin is for commercial use), which includes both licensed and royalty-free music. In addition, this new experience will give users the ability to search for their desired track by song title, artist, or keyword.
Please be sure to rate this article if it helped you, or leave a comment below if you have feedback or need more information around this new feature.🌟
What is different about this music in Pins launch compared to what’s currently available?
This year, we introduced the ability for creators to add royalty-free music tracks to their Pins (on iOS and Android). Now we’re expanding the library to include licensed tracks (i.e. songs on the radio, well known artists, famous songs), so creators can find and add their favorite songs to Pins.
How can I find and add licensed music to my Pins?
You can find a step-by-step process on how to add licensed tracks under Pins on this Help Center article.
Why don’t I have the option to add licensed music to my Pins?
You are most likely creating an Pin in a global market. Currently, licensed music is only available in the US. You might also be trying to add licensed music to a commercial-use Pin, in which case you may only add royalty-free songs.
What is the experience outside of the US?
Creators outside of the US currently do not have the option to add licensed music tracks to their Pins. When watching an Pin that has licensed music outside of the US, all audio (including voiceovers) will be muted for the entire duration of the Pin.
Are you excited for this update? Let us know in the comments! 🎵
*Disclaimer: We recently announced an update to our content creation tooling on Pinterest that combines and simplifies our organic Pin formats. Due to these recent product updates, some articles posted prior to May 2023 may be out of date.