Attention, community members! We’re so excited to unveil our newest feature, product tagging for Idea Pins, so you can help your audience go from inspiration to shoppable action. Starting now, all creators in the US and UK regions can search and tag shoppable products on Pinterest, or tag products using product links. We’re also introducing affiliate partnerships on Pinterest, meaning creators can link out from select affiliate programs to get paid from sales that come directly from their recommendations 💵. Read all about the announcement in our Newsroom.
Please be sure to rate this article if it helped you, or leave a comment below if you have feedback or need more information around about this new feature. 🌟
How do I access the product tagging feature?
On iOS and Android, creators can access the product tagging feature through the Stickers module in the Idea Pin create flow. You’ll then have the option to search by the product name or add a product link.
At this time, product tagging is only available on mobile and for business accounts in the US and UK regions. We will continue rolling out access over the coming months to international creators so stay tuned for updates as we expand these offerings globally!
For more information on how to set up product tagging for your Idea Pins, check out our Help Center.
What products am I allowed to tag in my Idea Pin?
Creators can tag any products that exist on Pinterest or create a new product Pin via URL search. For existing product pins, the searchable content will be limited to the product pins for that locale.
How many tags can I add?
You can add up to 5 product tags per page, and up to 20 product tags per Idea Pin.
Can I use product tagging to drive traffic to another website?
No. This tagging functionality is meant for shoppable product pins/product pages only.
Can product tags be edited after the Idea Pin has been published?
No, not at this time. Be sure to check the tags before hitting publish!
Where can I find analytics on my product tags?
In-app reporting will not be available for now, but we’re working on launching this soon.
How do merchants and retailers know that their product has been tagged?
Merchants will receive email notifications letting them know when their products are tagged. If a merchant prefers not to have their product tagged, they have the option to remove the tagged product from the Idea Pin.
Can I use an affiliate link to tag a product?
Yes! We support affiliate links from affiliate networks and programs like Amazon Associates, ShopStyle Collective, and Rakuten Advertising. However, please keep in mind that not all affiliate programs are supported at this time. If you have any issues using affiliate links, please let us know by filing a ticket with our support team.
📌: Our team is working to enable links from all major affiliate networks, stay tuned!
Do I need to disclose if I’m using an affiliate link? What is the best way to do that? Can you advise on my requirements to disclose?
Within the Product Tagging flow, there’s a toggle you can use to indicate you are tagging sponsored products. To learn more about how we approach Paid Partnerships on Pinterest, check out our Community Guidelines.
Why do some affiliate links work and others don’t?
We are only allowing affiliate links from approved affiliate partners and domains. To learn more about our affiliate guidelines, visit our Community Guidelines.
@momentswithjenny I am not so sure about that...when using this feature it asks for a normal link to the merchant website.
When people click on the product link in your Idea pin it then takes them to another pin in a extra 'products you tagged' folder and that one is tagged with all links but yours...users have to click on the left bottom of that pin to get to your affiliate link instead of the products tagged by pinterest.
This is a example of one of those pins you get redirected to from the idea pin. (You have to click the merchant name in the bottom left to buy through your affiliate link)
